The Smart Bag · Marketing Intelligence
Ask Neeky
Good evening, Saul.
I'm your AI CMO for The Smart Bag. Ask me anything — strategy, campaigns, budgets, creative direction — or use the builder on the right to generate a ready-to-launch campaign spec.
What should I do with my campaigns today based on best practice?
Build me a retargeting campaign for abandoned checkout visitors
What's the best Meta audience for a $295 full grain leather bag?
How should I allocate my remaining budget across the next 30 days?
Campaign Builder
Generate & launch to Meta in one click
UTM Tracking
Campaign Dashboard
Live Performance
US market · All campaigns · Last 7 days
Total Spend
$4,280
↑ 12% vs last week
Revenue
$17,840
↑ 28% vs last week
Blended ROAS
4.17×
↑ 0.4× vs last week
CAC
$68
↓ $9 vs last week
CPM
$14.20
↑ $1.80 vs last week
Neeky has 3 recommendations waiting
Your prospecting campaign is hitting 4.8× ROAS — Neeky recommends scaling the daily budget by 25%. One ad set in retargeting is underperforming with 0 conversions in 72 hours. Full analysis ready.
Active Campaigns
Campaign Status Spend Revenue ROAS Impressions CTR CAC Actions
24hr Intelligence
Performance Analysis
Neeky reviews all campaigns every 24 hours and surfaces ranked, actionable recommendations.
Last run: Never — click to generate your first analysis
Pulling campaign data…
Ember Creative
AI Creative Studio
Product
Audience
Format
Creative on demand.
Configure your product, audience and format on the left. Ember will generate ready-to-use ad copy, hooks and creative direction in seconds.
UTM Tracking
UTM History
Every URL generated by Neeky — synced with analytics.thesmartbag.com
Open Analytics Dashboard
No UTM links generated yet. Build a campaign and they'll appear here automatically.
Configuration
Settings
Meta Ads Integration
Meta Ad Account ID
Found in Meta Business Manager → Ad Accounts → Account ID
Meta Pixel ID
Found in Events Manager → Data Sources
Meta Business ID
Found in Business Settings → Business Info
Google Ads Integration
Google Ads Customer ID
Found in Google Ads → Settings (format: XXX-XXX-XXXX)
Google Ads Status
Google Ads account not yet configured
Coming Soon
Brand Context
Brand Name
Website URL
Primary Market
Launch Date
Image Generation — DALL-E 3
OpenAI API Key
From platform.openai.com → API Keys. Powers image generation in Ember Creative.
Image Size
1024×1024 recommended for Instagram square ads
Access Password
Change the password used to access this portal